Live Masterclass: AI Tools In Action

Create a winning marketing strategy with the help of today’s top AI tools in this 4-part masterclass. From initial go-to-market and brand strategy through to plans for content marketing and advertising we’ll look at how you can build an effective strategy in less time than ever before.

With a combination of the popular tools including ChatGPT and more niche ones we’ll put AI to work as our infinitely efficient assistant. Whether it’s doing hours of internet research, hoovering up thousands of rows of analytics data, or producing detailed reports we’ll get lots done, and fast!

In each session we’ll walk through how to build your strategy piece-by-piece. There will be detailed live instruction and a cheat sheet of all the tools and prompts we use, so you can try out your new skills straight away.

This exclusive Masterclass will be in 4 one-hour sessions starting on June 17.

Week 1, June 17 @ 3pm BST/10am EDT
Brand Research

In this opening session we’ll take a look at the main tools we’ll be using and start to build our strategy foundations. We’ll dive into research to get a solid understanding of our audience, our competitors, the market we’re entering and our value proposition. Using innovative techniques you’ll be able to take traditional research to a whole new level with the help of AI.

Week 2: June 24 @ 3pm BST/10am EDT
Launch & Campaign Planning

Building on our strategic foundations, we’ll leverage AI tools to plan launch campaigns and go to market. Through keyword research we can identify and optimize our search marketing targets, and generate demand by crafting messaging that perfectly fits our consumer’s needs.

Week 3: July 1 @ 3pm BST/10am EDT
Content Marketing

Here we’ll create our content marketing plan to drive awareness and engagement across search, social and email. We’ll leverage insights to build content pillars and a complete plan across the chosen platforms, before creating individual pieces of content in our brand tone of voice.

Week 4: July 8 @ 3pm BST/10am EDT
Performance Review & Measurement. Final Q&A.

In the final session we look at how we optimize campaigns using our AI assistant, whilst improving landing pages and their conversion rates for maximum ROI. We’ll assess our content marketing strategy and adapt that based on analysis of our KPI metrics.

Feedback from Will's previous webinar series on AI for your digital marketing 

I appreciate Will's authenticity and his relatable delivery. He is passionate about his work and that passion enriches the knowledge he shares.

The handouts were very helpful to download and review after each session.  A great deal of information was covered over these 4 weeks and this series gave me a better understanding of how to use AI and incorporate these new AI tools that Will mentioned in our marketing strategy

This was a valuable online webinar series that was much more cost-effective compared to other online marketing courses offered

How do I sign up?
Register now to get access to all 4 sessions of the Masterclass for $249.
Places are limited, so book today!

What about CPD points?
If you're a certified member of the DMI you'll receive 4 CPD points if you attend all sessions of the masterclass!

About the Presenter
Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally. Head to his website for tips, help and advice on becoming a better marketer.