E-COMMERCE BUNDLE
Drive data led sales and deliver world class e-commerce experiences.
Double up to save 33% and fast track your eCommerce and Data Analytics skills. Uncover the insight behind your data, collecting and processing your data, improve Conversion Rates, and how to deliver the right message to the right customer, plus much more.
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eCommerce
11 Hours • Online • Self-Paced
Modules Include
✓ eCommerce
✓ Customer Experience
✓ Principals of UX
✓ and more...
Data and Web Analytics
10.5 Hours • Online • Self-Paced
Modules Include
✓ Data, AI, and Data Protection
✓ Google Analytic 4 (GA4) Fundamentals
✓ Data Driven Decisions
✓ and more...
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The Global Authority
15 years delivering excellence
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300,000 + Members
Join a global community
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Associate Certification
Globally recognized
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Includes DMI Membership
FREE with all courses
ECOMMERCE + DATA & WEB ANALYTICS BUNDLE
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Enrollment Deadline is May 29th
Course Overview
Duration
16+11 Hours Self Paced Learning
Enrollment
Enroll by May 29th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
eCommerce + Data & Web Analytics Bundle Overview
More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what eCommerce and Data & Web Anayltics means today. Exam completion of both courses leads to 2 Associate Level Certifications.
↗9 Interactive Modules.
↗2 Associate Level Certifications.
↗16+10.5 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Principles of UX↗eCommerce↗Inbound and Outbound Channels↗Agile Thinking↗Collecting and Processing Data↗Data Cleansing↗Data Analysis and Forecasting ↗Problem-Solving ↗Customer Experience ↗Conversion Optimization↗Data Security ↗Presentation Skills ↗Visualizing and Reporting Data ↗Google Analytics 4
What you'll learn
5 Modules • Approx 16 hours Learning content
Module 1 - Websites and UX
2h 18mins
Understand how the design of your website can effect on how your customer choose to buy from you.
Knowledge Gain:
Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design
Toolkits included:
UX Writing for eCommerce Sites: A Practical Guide
Case Study/Webinar
Amazon and eBay: Learning from the Online Retail Giants
A Juicy Future for Lemonade Insurance
Module 2 - SEM and Sales Channels
3h 51mins
Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.
Knowledge Gain:
Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation
Toolkits included:
SEO Keyword Research Toolkit
PPC for eCommerce Tracker
Google Ads Creator Template
Expert Insights:
The Anatomy of an Effective Marketing Email
Tips to Improve SEO for E-Commerce
Affiliate Marketing Explained
Combine your SEO and Affiliate Marketing Strategy
Influencer Marketing: The Ultimate Guide
Module 3 - Awareness & Consideration Channels
3h 3mins
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Knowledge Gain:
Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on
Toolkits included:
Content and Channel Matrix Template
Buyer Persona Template
Digital Marketing Budgets - The Full Toolkit
Seasonal Planning Checklist and Calendar
Expert Insights:
Social Media Strategy That Drives Brand Awareness & ROI
The Best Social Media Channels
Content Optimization for Every Social Media Platform
Module 4 - Social Commerce and eCommerce Tactics
3h 21mins
Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.
Knowledge Gain:
Understanding Social CommerceeCommerce ConversionUsing CRM FeaturesThe Purchase Funnel
Toolkits included:
Facebook Data Feed Manager
Targets and KPIs Toolkit
Funnel Conversion Reporting Toolkit
Case Study/Webinar
Stripe: Driving the New Era of E-Commerce
Expert Insights:
How To Set Up An Ecommerce Business
Reduce Your Shopping Cart Abandonment Rates
A Guide to eCommerce Conversion Optimization
The Best Drop Shipping Business Ideas
Module 5 - Using Omnichannel and CRO to Improve the CX
3h 43mins
This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.
Knowledge Gain:
Creating E-Commerce Conversion Opportunities The Basics of CX Agile Thinking Changing the Customer Experience Using an Omnichannel Approach
Toolkits included:
Buyer Persona Template
Channel Performance Tracker
Case Study/Webinar
Zillow: Unlocking A New Chapter in Real Estate
Expert Insights:
Digital Accessibility
Customer-centric Marketing Strategies
What you'll learn
4 Modules • Approx 10.5 hours Learning content
Module 1 - Data, AI, and Data Protection
2h 22mins
Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing. You will also explore privacy, ethics, data storage, and data protection
Knowledge Gain:
Understanding DataGood Data and Bad DataData and AIPrivacy, Ethics and Data Protection
Expert Insights:
Best Examples of AI in Digital Marketing
The Definitive GDPR Checklist for Marketers
Module 2 - Google Analytics 4 (GA4) Fundamentals
2h 32mins
Learn how to set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools. You will also know how to gather data, and use reports for insights on campaign performance.
Knowledge Gain:
Digital Marketing Analytics FundamentalsCreating and Configuring a Google Analytics Account Setting Events with Google Analytics 4Alternative Analytics Platforms
Expert Insights:
The Best Alternatives to Google Analytics
Module 3 - Data Driven Decisions
2h 48mins
Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits. You will also explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI.
Knowledge Gain:
Monitoring Campaigns and Supporting Channels using Google AnalyticsAnalysing and Recording Google Analytics DataUsing Google Optimize to Improve Performance
Toolkits included:
Paid Media Budget Forecasting Tool
Expert Insights:
GA4 Report Explorations, Funnels and Comparisons with Cathal Melinn
CRO Tactics
Module 4 - Visualizing and Presenting Data
2h 29mins
Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualise data.
Knowledge Gain:
Reporting, Visualization, and Presenting DataImproving Your Presentation SkillsUsing Excel for Data VisualizationExcel Fundamentals
Toolkits included:
Channel Performance Tracker
Funnel Conversion Reporting
Master Your Presentations
Expert Insights:
The Best Analytics Tools for Digital Marketing
Data Visualization Tools & Tips
Getting Hands-On with Analytics
Excel walkthroughs with Cathal Melinn
90%
Members say their course has had a positive impact on their career
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200+ 5 Star Customer Reviews
81%
of our members have been promoted after completing one of our courses.
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Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
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2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
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300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
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Our 300,000+ Members work for companies like:
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Globally recognized certification
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Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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