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In Partnership with the American Marketing Association

Certified Digital Marketing Expert

+ PCM Advanced Digital Marketing

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Enrollment Deadline May 29th

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.

Limited Time Offer: 20% AI in Digital Marketing Course with DMI Expert AMA.

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Why DMI?

  • βœ“ Globally recognised certification
  • βœ“ Join 300k+ members worldwide
  • βœ“ Payment Plans Available

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14 days guarantee

Eligibility criteria may apply. See T&Cs for details.

Dual Certification in the United States

All the power of DMI partnered with theΒ American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.

On completion of this course, you getΒ two certifications for the price of one!Β Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by theΒ American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career withΒ dual certification.

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Get world class, knowledge and insight.

DMI EXPERTΒ is our advanced course with an expert-level, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level.

Don’t lose out during busy periods, make learning work for your schedule. Study at your own pace with the option to pause for up to 28 days.

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What’s the latest?

  • NEW Strategy & Leadership specialist-level content
  • NEW Search Analytics and GA4 module
  • NEW Social Research module
  • Opportunity to achieve a Digital Marketing Expert-Level Professional Certification in addition to a new Specialist-level Certification
  • Live sessions with an instructor to prepare for assignments and learn about the latest tools
  • Emphasis on practical skills and real world context
  • Many more bite-sized walkthroughs and improved videos

Program learning outcomes and content

WHAT WILL I LEARN?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines

Strategy and Leadership

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Social Media Marketing

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Search Marketing

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Reaching & Engaging Consumers

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Strategy and Leadership

Module Info & Overview

NEW

Master digital marketing strategy, leadership, and team management while optimizing performance through cohesive plans and effective channel utilization.

  • Managing Marketing Activities
  • Communications Fundamentals
  • Customer Experience
  • Digital Channels
  • Analytics, Data & Ethics
  • Managing a Digital Team
  • Building an Effective Digital Team
  • Digital Leadership
  • Developing a Digital Strategy
  • Driving Business Performance

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Who's this for?

This Advanced Course is aimed at

  • Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • IT Managers
  • Graduates looking to step ahead
  • Small Business Owners and Entrepreneurs
  • Career Changers
  • Whoever needs to create and apply a digital marketing strategy for their organisation

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Frequently Purchased Together

AI Bundle - Limited Time Offer

Save €1089 with the AI bundle offer DMI Expert + AI Course: €4950 - €3861.

AI in Digital Marketing course combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

  • Understanding AI in Digital Marketing

  • Hands-On Experience with AI Tools

  • Data-Driven Decision Making

  • Personalization and Targeting Techniques

  • AI in Social Media and SEO

  • Measuring AI Effectiveness

63%

of employers say that they are more likely to hire candidates with an AI Certification on their CV.

61%

of marketers already implementing AI-driven initiatives in their marketing strategies.

Source: DMI Member Survey 2024

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DMI Expert Certificate in Digital Marketing

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Expert AMA + AI Bundle

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Join 300k DMI members from companies like these.

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300,000+ members trust DMI to power up their careers

DMI SPECIALIST

McKenzie Mullany

βœ“

Marketing Director

Helped Drive Results

My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...

DMI EXPERT

Gavin O’Leary

βœ“

Social Media Specialist

Internationally Recognized

After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...

DMI AI TRACK

Kara Skehan

βœ“

That Was Invaluable

There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...

DMI LEADERSHIP TRACK

Charlie Cantwell

βœ“

Marketing Communications Manager

Useful Real-world Examples

The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...

DMI PRO

Davin Kelly

βœ“

Marketing Operations Specialist

Obvious Choice For Me

The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...

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DMI For Business

Save up to 50% by Training with a Colleague or Team

Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a team and save up to 50%.

Teams that upskill with DMI for Business:

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Free DMI Membership

WE GET YOU IN THE GAME AND KEEP YOU THERE

In addition to certification, we give you the tools you need to build and maintain your career. Throughout this program you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.

More details on DMI Membership can be found here

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Cutting edge
Learning Content

Globally Recognized Certification Icon

Globally recognised
certification

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Live Webinars & Q&A
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Vibrant connected
community

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Practice
Exams

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Unrivalled
Support

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Globally Recognised Digital Marketing Certification

Over 300,000+ Members
Globally Trust DMI to progress their career

79%

of DMI graduates say the course helped them get a promotion.

65%

say certification was a reason for their salary increase

38%

got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

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THE DMI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.


Instructors with Industry Experience

Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. The team is right there when you need them.


SIMPLE ADMISSION PROCESS

Application for this advanced digital marketing course is easy. We’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.

FREQUENTLY ASKED QUESTIONS

How long is the expert-level certificate in digital marketing course?

This expert level certification consists of approximately 40 modules of course content and 3 Assignments. You have up to 44 weeks to complete the course, during which time you can access your course content wherever and whenever you want.

How is the expert-level certificate in digital marketing assessed?

The course requires the completion of 3 Digital Marketing assignments:

Assessment 1: Engagement with the program’s quizzes.

Assessment 2: Computer-based test in the chosen specialization.

Assessment 3: Develop a digital marketing strategy proposal for a business.

Don’t worry, our instructors are here to help you get ready for these assignments. With regular live sessions focused specifically on preparing our students for assessment, you’ll be set up for success.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.

Where will my qualification be recognized?

Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries.

On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Advanced Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.

What will my learning outcomes be?

You will embark on mastering digital marketing with stages focusing on strategy, leadership, social media campaigns, search marketing, and advanced expertise development. Each stage offers tailored learning, from refining skills in SEO and email marketing to implementing e-commerce solutions and enhancing user experience, ensuring comprehensive knowledge and competitive edge in the digital marketplace. And it will be exciting.

When can I enroll in the digital marketing expert course?

Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.

How will I learn whilst doing digital marketing expert course?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.

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