DMI + NEIL PATEL PARTNERSHIP
Become Certified in SEO and Paid Search
Search Marketing Course
(Professional Diploma)
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Learn Online
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[price:SP_SM-std]
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Enrollment Deadline May 29th
Whether you're a beginner looking to understand the fundamentals or a seasoned marketer aiming to enhance your skills, this course covers everything you need to know to succeed in the competitive landscape of Search Marketing (SEO).
Learn directly from top SEO expert Neil Patel and his team.
End of financial year discount. Enrol this month & save 30%
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
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Our graduates work with brands like:
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Course Overview
Professional Diploma in Search Marketing - SEO & Google Ads
Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going.
Taught directly by Neil Patel and DMI’s experts, you'll gain knowledge from people who actually use these tactics in the field. Plus you can boost your strategy with 1 month free access to the SEO tool Ubersuggest.
Program learning outcomes and content
WHAT WILL I LEARN?
Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.
Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel.
Introduction to Search Marketing
SEO Setup and Content
Optimizing SEO
Paid Search Fundamentals
Paid Search Campaigns
Demand Generation
Search Analytics
Data & Data Visualization
Search Strategy - Research & Planning
Search Strategy 2 - Execution & Optimization
Introduction to Search Marketing
Module Info & Overview
Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales.
- Search Marketing
- SEO & Paid Search principles
- Demand generation
- Analytics & reporting
- Data visualization
- Search Generative Experience
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Pricing
Become a Certified Search Marketing Professional
Boost your credibility and advance your knowledge, role and career. Enjoy instant access to your course once you enroll.
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Pay in Full
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Search + AI Bundle
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Search + AI Bundle
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3 installments
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Join 300k DMI members from companies like these.
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300,000+ members trust DMI to power up their careers
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Digital Marketing Apprenticeships
DMI is excited to partner with Estio, a leading provider of Digital Marketing Apprenticeships in the UK, to offer the Digital Marketing Apprenticeship Programme (Multichannel Marketer).
How It Works:
The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If the company doesn’t pay the levy the government covers 95% of the costs, with the company only paying 5%.
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13 months + assessment
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Online Teaching, Coaching and Workplace Development
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Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
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Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
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DMI SPECIALIST
Digital Strategy & Leadership
View our advance course offerings to find the right path for your success.
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DMI For Business
Save up to 50% by Training with a Colleague or Team
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a team and save up to 50%.
Teams that upskill with DMI for Business:
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Who's this for?
THE DMI SPECIALIST IS AIMED AT:
- Experienced digital sales and marketing pros who are ready get strategic about search.
- Sales professionals. Marketing managers. Team leaders. Business consultants and developers.
- Entrepreneurs want to grow their business efficiently.
- Inspired career changers
- Freelancers and consultants who want to differentiate themselves.
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What's included?
Countless ways to keep your learning adventure going
Get a free subscription to our premium resource library with any course. Join thousands of alumni who are already trailblazing in the world of digital. Access resources, e-books, short lessons, and real tools you can use at work. You don’t just do a course, you get what you need to build a career.
More details on DMI Membership can be found here
6 months FREE with all courses.
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White-hot course content
Get the latest up to date courseware via our learning experience platform.
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Globally recognised Certification
A globally recognised digital marketing certification to move you & your career forward.
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Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game.
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Toolkits & Premium Content
The latest content and toolkits to always keep you in the game.
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Vibrant connected community
Connect and join over 300k global members in the DMI Network.
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Test your skills diagnostic
Benchmark your skills against your professional competition and stay top of your game.
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Globally Recognised Digital Marketing Certification
Over 300,000+ Members
Globally Trust DMI to progress their career
79%
of DMI graduates say the course helped them get a promotion.
65%
say certification was a reason for their salary increase
38%
got a new role in digital marketing or changed their career path
Our members work for some of the biggest companies globally
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YOUR QUESTIONS ANSWERED.
AND THEN SOME
How long is the search marketing course?
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
How is the search marketing course assessed?
Certified Digital Marketing Specialist - Search Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified digital marketing specialist. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
What will my learning outcomes be?
Master the practical stuff. This course merges thought leadership and the technical skills, tools and tactics you need to get the job done. We give you everything you need to plan, implement and measure an effective SEO campaign – to make your brand seen
Where does the search marketing course fit in the grading system?
Professional Diploma in Digital Marketing - Search Marketing is equivalent to a level 5 in the UK grading system.
When can I enroll in the search marketing course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.
How will I learn whilst doing search marketing course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
THE DMI STUDENT SUPPORT TEAM
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
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Navigate new frontiers.
Discover opportunities.
Journey to success.
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