↗ Double Up! Save 33% on our Most Popular bundle and get actionable skills quickly


Fast-track your skills with our two most popular certifications.

Double up to save 33% and fast-track your social media and content marketing skills. Gain two globally recognized certifications and get focused, specialised skills that are applicable right away. Learn online in bite-sized interactive learning units.

Save [NaN

Global Authority Icon

The Global Authority

15 years delivering excellence

Global Members Icon

300,000 + Members

Join a global community

Certification Icon

Associate Certification

Globally recognized

Membership Icon

Includes DMI Membership

FREE with all courses

Social Media Marketing + Content Marketing Bundle Overview

More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media and content marketing means today. Exam completion of both courses leads to 2 Associate Level Certifications.

10 Interactive Modules

2 Associate Certifications.

10+14 Hours self-paced learning content.

FREE DMI Membership included.

FREE DMI Membership included.

Key skills and competencies you will gain

Social ListeningSocial IntelligenceSocial Media MarketingSocial Community BuildingBrief DevelopmentSEO Marketing ConceptsKeyword ResearchContent CreationBrand StorytellingBuilding PersonasEnhancing CreativityContent MarketingStrategic ThinkingConnecting Content with AudiencesMeasuring ContentChannel Promotion Content Audit

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 14 hours Learning content


Module 1 - Revealing Insight: Social Customers

2h 5mins

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

Gaining Insight with Social ResearchKey Concepts of Social Selling Understanding Your Buyer Building Customer Personas Social Listening and Social Intelligence

Toolkits included:

Strategy research template

How to manage your online reputation

Buyer persona template

Building Customer Personas

Case Study/Webinar

Glossier (Skincare & Beauty)

Risqué Brand Tone on Social Media -Where to Draw the Line?


Module 2 - Social Apps and Building Communities (NEW)

3h 17mins

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain:

Facebook and Instagram for MarketersLinkedIn for Marketers Twitter and Pinterest for MarketersIntroduction to Social Video Growing and Engaging an Audience Using Social Media

Case Study/Webinar

Facebook: Shaping the Digital Future

Expert Insights:

How Can You Sell On Instagram?

7 Easy Steps to LinkedIn Success

9 Ideas For Social Media Video

The Evolution of Digital Video Marketing

An In-Depth Look at Marketing on TikTok


Module 3 - Social Content: Brand Storytelling

2h 17mins

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain:

Purpose of Content MarketingContent Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management

Toolkits included:

Digital Media Tracker & Planner

Digital Marketing Campaign Brief

Project Management Gantt Chart template

Case Study/Webinar

4 Lessons from Lewis Capaldi

Webinar: Brand Storytelling


Module 4 - Creativity: Designing Social Content

2h 26mins

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

Graphic Design Best PrinciplesWalkthrough: Canva

Toolkits included:

Toolkit: Social Media Style Guide and Template

Content Production Budget Tracker

Social Media Calendar Template

Email Content & Copywriting Checklist

10 Steps to Creating a Social Media Strategy

Case Study/Webinar


Brand Strategy & Planning with venturethree


Expert Insights:

The Power of Design led content Marketing

Fundamentals of Design: Graphic Design

Graphic Design: Brand Style Guide


Module 5 - Thinking Strategically: Social Sharing

2h 43mins

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

Measuring Content Performance Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker

Toolkits included:

Content and Channel Matrix Template

Social Media Calendar Template

Seek > Sense > Share Toolkit

How to use Anders Pink for Content Curation

Case Study/Webinar

CMO Webinar: Planning for the Future of Marketing

Expert Insights:

Reading: Social Media Demographics Guide for Digital Marketers

Content Marketing

What you'll learn

5 Modules • Approx 10 hours Learning content


Module 1 - Personas and SEO Strategy

1h 18mins

We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.

Knowledge Gain:

Purpose of Content Marketing Buyer Personas Social Media Demographics Guide for Digital Marketers Developing a Brief SEO Content Marketing Concepts

Toolkits included:

Buyer Persona Template

Digital Marketing Campaign Brief

Expert Insights:

Nail Your Content Strategy with Kate Talbot


Module 2 - Keywords, SEO, and Voice Search

1h 49mins

Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.

Knowledge Gain:

Keyword Research 5 Usability Principles That Make Visitors Stick

Toolkits included:

Infographic: The 5 Steps of Keyword Research

Toolkit & Handbook: On-Site SEO Audit

Case Study/Webinar

Voice Search with Clark Boyd (podcast)


Module 3 - Creativity and Storytelling

3h 34mins

Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.

Knowledge Gain:

Content Creation and Repurposing Enhancing Your Creativity Your Brand Story Creating Great Content to Connect with Youth Audiences

Toolkits included:

Content Ideation Template

Tools and Templates for Successful Blog Posts

Brand Style Elements Template

Case Study/Webinar


The Image Recognition Market

Lego: The Building Blocks of a Modern-Day Superbrand

Expert Insights:

The Power of Design-Led Content Marketint

How to Write Well Online

Creating Great Content to Connect with Youth Audiences


Module 4 - Channel Promotion and Collaboration

2h 14mins

From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.

Knowledge Gain:

Content Scheduling and Promotion How to Build an Influencer Marketing Strategy Successful Collaboration Inbound Channels: Social and Content

Toolkits included:

Content and Channel Matrix Template

Content Production Budget Tracker

Social Media Calendar Template

Email Content & Copywriting Checklist

10 Steps to Creating a Social Media Strategy

Case Study/Webinar

Email Marketing Strategy - The Ultimate Blueprint

Walkthrough: Mailchimp Email Creation

The Skimm

Expert Insights:

How AccuWeather uses social media to distribute content and engage users


Module 5 - Measuring Performance

1h 19mins

A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.

Knowledge Gain:

Measuring Content PerformanceEvaluating the Performance of SEO Content Content Audit ChecklistThe Best Social Media Metrics to Focus On

Expert Insights:

Using Analytics to Boost Content with Stephen Walsh


Members say their course has had a positive impact on their career

Google Stars

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review Stars

300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Our 300,000+ Members work for companies like:

Giac Logos

Globally recognized certifications

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy our Most Popular Bundle

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game




of DMI graduates think DMI certification is valuable

200+ 5 Star Customer Reviews

got a new role in digital marketing or changed their career path

Buy Bundle